Telling your stories... better
Portfolio
Our strong documentary background and aesthetic sense combine to deliver content that engages and inspires through motion and stills.
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motionRed Bull Flugtag SG -
stillsPuma Mercedes GP -
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motionCanon SBTG -
stillsUCI Mountain Bike World Cup -
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motionNTUC Income Graduate Trainees -
stillsRed Bull The Tippling Club -
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motionLend a Hand The Saga of India on the Run -
stillsLend a Hand India on the Run -
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motionCanon 5D Mk III Launch -
stillsRed Bull Kimi Raikkonen -
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motionJohnnie Walker Project Black Inspiration -
stillsRadikal Forze Baddboy Radikal -
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motionBlackBerry Jazz Convert -
stillsFHM Covers -
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motionNike The Chance -
stillsRed Bull Extreme Sailing Series -
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motionMaxiNutrition New Body Challenge -
stillsBayer Dengue Campaign -
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motionRed Bull City State Breakers -
stillsCanvass Yoga -
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motionG-Shock Mettle Games 2011 -
stillsTimeout Covers -
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motionHyatt Regency Danang, Vietnam -
stillsRed Bull Hare Scramble -
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motionPuma Mercedes GP -
stillsMaxinutrition New Body Challenge -
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motionVolkswagen Elite Model Look -
stillsDiscovery Channel Magazine Features -
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motionStrawberry Town Tsunami Relief -
stillsRed Bull BC One All Stars -
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motionRed Bull Korea Launch -
stillsAWARE Superwomen in Concert -
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motionRed Bull Malaysian GP -
stillsMichael Chiang Army Daze -
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motionKevin Ou Photography Miss Universe -
stillsF&N Zesta -
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motionHealth Promotion Board Lose to Win -
stillsJetstar Features -
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motionRed Bull Speed Street Revealed -
stillsRed Bull Matthias Dandois -
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motionCanon 60D New Perspectives Challenge -
stillsCanvass Kids -
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motionSingapore Tourism Board Singapore in Spring -
stillsCanon 5D Mk III Launch -
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motionAnantara Resorts & Spa Koh Samui -
stillsDriven Magazine Features -
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motionRed Bull Flugtag with Lord Fubar -
stillsRed Bull Speed Street -
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motionJive Talkin’ Forever Young -
stillsLegion of Lions If -
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motionRed Cross Because We Are One -
stillsArmenian Street -
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motionTrue Fitness Hot Yoga -
stillsPole-dancing -
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motionRed Bull Dark Knights -
stillsSkateboarding -
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motionLimited Edt Store Re-launch -
stillsConceptual Portraits -
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motionRed Bull Servus, Sasha! -
stillsStreet Portraits -
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motionRed Bull Julien Dupont in SG -
stillsGeneral Portraits -
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motionGeorge the Lonely Soundman Independent -
stillsLandscapes -
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motionRed Bull Speed Street SG -
motionING Bank Inclusive Leadership Journey -
motionRed Bull BC One Southeast Asia Cypher -
motionStrong Play Ethic Photo Exhibition -
motionHumaneity Cambodia Aid -
motionHeartware Independent -
motionJust Give The Rickshaw Run -
motionVanda Sports Group White Collar Boxer -
motionLegion of Lions If -
motionHJGHER Kith Cafe -
motionPilot Pens Frixion -
motionPayPal Merchant Insights -
motionBlackBerry Advocate: Valerie Lim -
motionVolkswagen ThinkBlue: Roadshow -
motionCanon Photo Marathon -
motionRed Bull Orlando Duque in El Nido, Palawan -
motionRed Bull Art of Can -
motionThe Window Independent -
motionCanon SBTG Behind-the-Scenes -
motionSMA Surprise! -
motionRadikal Forze 2012 Jam -
motionBlackBerry Touch -
motionOMD McDonald's -
motionGirl Guides SG 100 Years of Changing Lives -
motionVolkswagen ThinkBlue: The PhotoBox -
motionHealth Promotion Board Dementia: Tris -
motionRed Bull Matthias Dandois -
motionSG Kindness Movement World Kindness Day -
motionToll Global Logistics REAP -
motionBlackBerry Advocate: DJ Andrew T -
motionCanon Be Empowered -
motionRed Bull Philippines Launch
Case Studies
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The Team
No Average Joe (NAJ) is a creative production company comprising a flock of experienced and passionate storytellers. Helmed by directors Joe Peter, Mark Teo and Darren Lai, NAJ creates original and commissioned work through motion and stills. NAJ delivers top quality content across a wide range of industries, with the resources and know-how to originate ideas and handle all aspects of production. We're your one-stop creative shop.
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Joe Peter
Managing Director
As an experienced Producer-Director, Joe has plied his trade in the far reaches of the world from mystical Varanasi, the centre of Hinduism in India, to the scorching Australian Outback.
He has worked on a diverse range of productions including documentaries and reality-infotainment formats for broadcast television, as well as corporate, commercial and web-based content.
Some of his most notable works include Discovery Channel's "Revealed" series, National Geographic's "Monster Fish", along with other factual entertainment content for FOX, Animal Planet, Channel News Asia, SuperSports and MTV.
More recently, Joe has been developing a variety of commercial productions for global brands like Red Bull, Johnnie Walker and Canon among others.
Accolades:
Asian Television Awards 2009
Best Reality Programme Winner
Production: Revealed – Chinese New Year
Network: Discovery Channel
Produced by: IFA Films Pte Ltd
Supervising Producer: Joe Peter
Asian Television Awards 2009
Best Achievement in HD Nominee
Best Cinematography Nominee
Production: Revealed – Diwali
Network: Discovery Channel
Produced by: IFA Films Pte Ltd
Associate Producer / 3rd Camera: Joe Peter
Asian Television Awards 2009
Best Natural History or Wildlife Programme Nominee
Production: Megafish
Network: National Geographic Channel
Produced by: IFA Films Pte Ltd
Associate Producer: Joe Peter
Asian Television Awards 2008
Best Editing Nominee
Production: Tales of the Mekong
Network: Animal Planet
Produced by: IFA Films Pte Ltd
Associate Producer: Joe Peter
Asian Television Awards 2008
Best Cinematography – Highly Commended
Best Direction Nominee
Production: Revealed – The Hajj
Network: Discovery Channel
Produced by: IFA Films Pte Ltd
Associate Producer: Joe Peter
Singapore International Film Festival 2006
Silver Screen Finalist
Production: The Window
Writer-Producer: Joe Peter
Anchorage International Film Festival 2006
Super Shorts Finalist
Institute of Contemporary Arts 2006/07
Official Selection
First Take Substation 2008
Official Selection
Production: Heartware
Writer-Director-VO: Joe Peter
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Mark Teo
Director of Photography
Honing his craft with a balance of commissioned content and personal pursuits, Mark examines life through unguarded portraiture and suspended moments.
With an abiding interest in extreme sports and urban subcultures, he has shot cage fighters, graffiti artists, motocross riders, boxers, B-boys and skaters amongst others. A finalist in Red Bull's prestigious Illume competition, Mark shares their uncompromised dynamism and raw energy.
His portfolio spans a variety of clients from editorial pieces for the likes of Discovery Channel Magazine, Timeout and FHM to commercial shoots for Puma, Starhub and Volkswagen. -
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Darren Lai
Business Development Director
As a former Journalist and PR specialist, Darren brings his stellar track record of people and negotiation skills to the team. Coupled with strong business acumen and a keen understanding of what content, brands are after, he is an invaluable part of the team.
Darren also previously worked with Red Bull as a strategic planner, a role that required him to oversee its strict brand communications through all media channels, which helps to drive new business and make vital connections for NAJ.