Work
Our strong documentary background and keen sense of design combine to deliver content that engages and inspires, through motion and stills.
No Average Joe
Art of Motion
Reel
Red Bull
Sasha Christian
Profile Clip
Capcom
SF30 Anniversary
Documentary
Puma x Mercedes GP
Racing will never look the same
Advertising
Eliphant
RetroNutz
Vignette
O$P$
PC
Action: Platformer
Nike
Risk Everything
Advertising
Lend a Hand
India On The Run
Travel
Eliphant
GameStart
Event
Fatal Victory
Tabletop
Strategy
STOREYS
A Tale of Two Kitties
Animation
GameStart
Nier Automata Interview
Profile Clip
Red Bull
City State Breakers
Documentary
Geek Culture
PS4 Uncharted 4
Unboxing Video
Puma x Arsenal
Kit Launch & Activation
Event
Red Bull
Fox Hill Supercross
Event Story Clip
Razer
SEA Major @ GameStart 2019
Event
Red Bull
Street Style
Profile Clip
Discovery Channel Magazine
Rickshaw Run
Editorial
No Average Joe
Gaming Series
Lifestyle
Citreon
DS7 Crossback
TVC
Penguin Brawl
PC
Action
Football Association of Singapore
For the Flag - Hariss Harun
Profile Clip
Red Bull
Tibetan Nomads
Profile Clip
No Average Joe
Refurbished Arcade Machines
Product
O$P$: 10th Anniversary
Mobile
Action: Platformer
NAJ Arcade
Tokyo Game Show
Highlights
Canon
SBTG
Vignette
Razer
DOTA2 Bootcamp
Event
Street Superior
Monkey Shoulder Whiskey
Product
Weston
Queensway: Home of Football
Vignette
Red Bull
Dougie Lampkin
Action Clip
No Average Joe
Retro City @ GameStart 2019
Illustration - Booth Design
OTOT
PC & Consoles
Action: Versus
9 Lives
2nd Edition: 2019
Portrait
Big Chief: Retro Misadventure
Mobile
Action: Platformer
No Average Joe
NAJ Arcade @ GameStart 2016
Illustration
Nutella
The Morning Show
Webseries
Red Bull
Campus Cricket, Sri Lanka
Event Story Clip
MaxiNutrition
New Body Challenge
Lifestyle
The Coconut Club
Mural
Promo
Limited Edt
Vanda Kuro
Animation
Canon
Bobbi's Pole Studio
Lifestyle
No Average Joe
Coming Up for Air
Reel
The Last Extinction
PC
Action: Survival
Pantene
StyleHaul - Beach Floral Wedding Hairstyle
Webseries
Red Bull
Danny Ricciardo Showrun
Event Story Clip
The Coconut Club
Restaurant
Food
Nike
The Chance
Vignette
ONE11
Street Superior 2018
Event Highlights
No Average Joe
RETRO CITY
Illustration - Logo Design
A New Life
PC
RPG
Red Bull
Flugtag
Highlights Programme
Vanda Sports Group
Diamond
Emergency Home Assistance (EHA)
Explainer video
SAXO Capital Markets
Beat the Pro Challenge
Vignette
Reebok
PureMove Bra
Promo
StarHub
Social Hub
Promo
Netflix
Iron Fist - Chua En Lai
Promo
No Average Joe
A Tale of Two Kitties
Illustration
Refugee Life
PC
Resource Management
Division Communications Pte Ltd
Keong Saik Street Festival
Event Highlights
No Average Joe
10th Anniversary
Animation
ViSenze
Demo Video
Animation
Piaggio
Vespa Sprint Adventure - Vietnam
Webseries
Legoland
Millenium Falcon
Profile Clip
No Average Joe
Onan Rd
Lifestyle
A Cheesy Tail
Mobile
Resource Management
Liverpool
KopTalk
Animation
No Average Joe
Farewell to the Decade
Animation
NAJ Arcade
Toy Photography
Product
O$P$ (Owe Money Pay Money)
No Average Joe
Star Wars: Rogue One - Tribute
Illustration - Stills
CAPITAL-e
Zendesk Showcase
Event
O$P$: 10th Anniversary Edition
People
Joe Peter
Founder & Managing Director@ Big ChiefAs an experienced Producer-Director, Joe has plied his trade in the far reaches of the world; from the searing heat of the Australian Outback, to the ancient city of Varanasi, the centre of Hinduism. His work spans a myriad of documentaries and reality-formats for various broadcast platforms, as well as a flurry of web content.
Some of Joe's more notable creations include the iconic "Street Fighter 30th Anniversary Documentary" for Capcom, the Animal Planet feature "Tales of the Mekong", Discovery Channel's epic "Revealed" franchise, and "Monster Fish" on Nat Geo TV. He has also had a hand in crafting award-winning commercials for the likes of Adidas and Audi, while brands such as Red Bull owe their successful regional launches in part to the films Joe has produced for them.
Fondly known as 'Big Chief' of the eponymous No Average Joe (NAJ), he makes a habit of learning and attempting new things. This has resulted in NAJ's now fast expanding line of casual video games and 2D animated shorts, some that have garnered the odd accolade or two.
Partners
Accolades
2016
Online Short Production - WINNER
Production: Red Bull: Chasing Street Dreams
2015
Best Cinematography - WINNER
Production: Fox Hill Supercross
Best Cinematography - Nominee
Production: LYKE
Best Direction - Nominee
Production: Risis Brand Story
2013
Best Editing - Nominee
Production: City State Breakers
Networks: Red Bull TV & StarHub SuperSports
2019
Best Branded Content - WINNER
Production: Queensway : Home of Football
Networks: Weston Singapore
Best Branded Marketing Content - Nominee
Production: DS 7 Crossback: DS With Passion
Networks: Division Communications Pte Ltd & DS @DSAutomobilesSG
2013
Best Editing - Nominee
Production: City State Breakers
Networks: Red Bull TV & StarHub SuperSports
2009
Best Reality Programme - WINNER
Production: Revealed - Chinese New Year
Network: Discovery Channel
Production Company: IFA Films Pte Ltd
Supervising Producer: Joe Peter
Best Achievement in HD - Nominee
Production: Revealed - Diwali
Network: Discovery Channel
Production Company: IFA Films Pte Ltd
Associate Producer & 3rd Camera: Joe Peter
Best Cinematography - Nominee
Production: Revealed - Diwali
Network: Discovery Channel
Production Company: IFA Films Pte Ltd
Associate Producer & 3rd Camera: Joe Peter
Best Natural History Programme - Nominee
Production: MegaFish (now Monster Fish)
Network: National Geographic Channel
Production Company: IFA Films Pte Ltd
Associate Producer: Joe Peter
2008
Best Editing - Nominee
Production: Tales of the Mekong
Network: Animal Planet
Production Company: IFA Films Pte Ltd
Associate Producer: Joe Peter
Best Cinematography - HIGHLY COMMENDED
Production: Revealed - The Hajj
Network: Discovery Channel
Production Company: IFA Films Pte Ltd
Associate Producer: Joe Peter
Best Direction - Nominee
Production: Revealed - The Hajj
Network: Discovery Channel
Production Company: IFA Films Pte Ltd
Associate Producer: Joe Peter
Asia-Pacific • 2018
Best Video Game - NATIONAL WINNER, Singapore
Game: O$P$ (Owe Money Pay Money) - PC
Singapore • 2006
Silver Screen - Finalist
Production: The Window
Writer-Producer: Joe Peter
Busan, South Korea • 2020
Official Selection
Game: O$P$ (Owe Money Pay Money) - Mobile
Bronze - Award for Innovation in the Use of Video • 2016
Campaign: Everything is Awesome at LEGOLAND Malaysia
Production: No Average Joe Pte Ltd
Agency: The Hoffman Agency Asia Pacific Pte Ltd
Client: LEGOLAND Malaysia
Gold in 4 Categories • 2016
Campaign: A Drive Back In Time
Production: No Average Joe Pte Ltd
Agency: Publicis Singapore
Client: Audi Singapore
Gold
Campaign: A Drive Back In Time
Production: No Average Joe Pte Ltd
Agency: Publicis Singapore
Client: Audi Singapore
Gold in 4 Categories
Campaign: A Drive Back In Time
Production: No Average Joe Pte Ltd
Agency: Publicis Singapore
Client: Audi Singapore
Singapore • 2008
Official Selection
Production: Heartware
Writer-Director-VO: Joe Peter
London, UK • 2006/07
Official Selection
Production: Heartware
Writer-Director-VO: Joe Peter
Alaska, USA • 2006
Super Shorts - Finalist
Production: Heartware
Writer-Director-VO: Joe Peter
St Petersburg, Russia • 2020
Semi-Finalist
Production: A Tale of Two Kitties
London, UK • 2008
Official Selection
Production: The Lonely Adventure of George the Soundman
Producer: Joe Peter
Singapore's Outstanding Enterprise
SME 150-2015
Company: No Average Joe Pte Ltd
